PULSE of the Great Lakes  /  Friends of the Lakes Club

You Belong
to This Place.

Every month, something arrives in your mailbox that connects you to the Great Lakes Basin Region—this water, this land, this fight. Twelve dollars a month. One envelope. Something magical inside.

$12 / month
Join the Club →
Friends of the Lakes Club EST. 2026
40M People depend on this water

The Friends of the Lakes Club is not a subscription box. It is a belonging. It is a monthly reminder that you are connected to something ancient and alive. Twenty-one percent of the world's fresh surface water, the lakes, the rivers, the wetlands, the Great Lakes Basin that sustains us all.

Every envelope you receive is made possible by this community. And every dollar of profit goes directly back into the fight to protect this place. This is how we defend the Great Lakes Basin Region—together, every single month.

Inside Your Envelope

Every month we pack something of this place into an envelope and send it to you. Words and images that connect you to the Great Lakes Basin Region and the people who call it home.

Friends of the Lakes Club envelopes
01
A Story About This Place
Every month arrives a story about the Great Lakes Basin Region that highlights what makes this place so unique. Written to connect you more deeply to the Great Lakes. You'll grow to understand why it's so important to defend them and this place we call home.
Postcard from a Friend front Postcard from a Friend back
02
Postcard from a Friend
One Great Lakes Basin themed Postcard from a Friend - our specially designed postcard to help you help us spread love, encouragement, and healing. All postcard images are of this place we get to call home.
Pictured Rocks Lake Superior sticker
03
A Great Lakes Basin Themed Sticker
One unique Great Lakes Basin themed sticker curated from a Basin artist. Each month is something new and you won't find it anywhere else. Put it on your water bottle, your car, your laptop—carry the Great Lakes Basin with you wherever you go.
Great Lakes Basin art card
04
Original Great Lakes Basin Art
One 4×6 art piece created by a Great Lakes Basin based artist. Original work that you won't find anywhere else. Something you will want to keep. Artist bio included on the back.
Great Lakes Basin surprise goodie
05
A Surprise Goodie
Something extra. Something unexpected. Something that makes opening this envelope feel like a gift every single time. Every month is different. From Great Lakes Basin themed coloring pages to curated bookmarks by a regional artist, and a few special things in between.
The Blanding Turtle found you - winner card
06
The Blanding Turtle Found You
Each month, at least one member's envelope holds a Blanding Turtle winner card, or the turtle printed on your letter. If it is yours, you are that month's free gift recipient. Free gifts range from merchandise and gear to Great Lakes Basin products, and free trips and experiences within the Great Lakes Basin Region. There is at least one winner every month.
A Deliberate Choice  ·  Bamboo Paper  ·  Made to Keep

Why We Choose Paper

We live in a world that tells you going digital is going green. We don't believe that.

Data centers are one of the fastest-growing threats to the Great Lakes Basin. They consume billions of gallons of fresh water every year for cooling—water drawn directly from the same lakes and aquifers that forty million people depend on for drinking water. The energy demand is staggering. The noise and light pollution they impose on surrounding communities is relentless. Their large industrial diesel generators pump nitrous oxide and PM2.5 directly into the air communities breathe. The footprint is invisible, so it is largely ignored—until the damage is done. And it is accelerating.

We chose paper deliberately. Not the kind that ends up in a landfill before you've finished your coffee—we're not Amazon. Everything inside your Friends of the Lakes Club envelope is designed to be kept. The art. The postcard. The sticker. The story. These are not disposable things.

This envelope is an act of intention. It is connection made physical. And it costs this place far less than the cloud ever will.

Our materials are printed on a combination of recycled post-consumer waste paper, bamboo, hemp, and other tree-free and low-impact alternatives. Every sheet chosen with the same intention we bring to everything else we do here.

When you open this envelope, you are holding something that was made with intention, and designed to stay with you. That is not an accident. That is the point.

100%

Of Profits Support Our Rights of the Lakes Great Lakes Basin Initiative

Every dollar of profit from the Friends of the Lakes Club goes directly into our Rights of the Lakes Great Lakes Basin Initiative—the fight to give the lakes, rivers, and watersheds of this region the legal standing they deserve, and we humans a standing in court right along with them. Your envelope helps fund the movement.

Learn About Rights of the Lakes Movement →

Be Part of Something Magical

Forty million people depend on this water. Hundreds of species call the Great Lakes Basin home. And now, every month, you can be part of the community that refuses to let it be taken from us. One envelope. One connection. One fight worth having.

$12 per month
Join the Friends of the Lakes Club →
Cancel anytime  ·  No contracts  ·  100% of profits defend the Great Lakes Basin